Why a Freelancer Failed in His Career? - Part 6/7
This is the sixth part of this series which goes on discussing the Sins that many freelancers commit which often jeopardizes their freelance business. This part will deal with the importance diversification of your work.
There are some accounting and other kind of stuffs are always related to each of the clients that you will ever deal. You have to perform these tasks each time for each and every client, regardless of the project size. So, when there is a lot of customer, you tend to be in an uneasy position with all these tasks that don’t incite you at all. Therefore, when a big client signs up for your project, you tend to work only for him, ignoring other projects or you stop taking other projects. You fully concentrate of the few big clients. However, this can lead to some dreadful scenarios. Here we will discuss the repercussion of what can happen if thing run wild.
The biggest danger of this approach is that, in any case a big client decides to stop you, that is, he decides to go for other freelancers or he is not interested anymore to carry out the project. Then you will be in blue water as you have already declined other clients. Thus you will face trouble having enough work. So, what is the best way out of this situation? The answer is it Diversify your work by following the below mentioned practices:
Continue Sales & Marketing
Do not become over consumed with the work for big clients, also keep note about the marketing of your brand. Later on if you go too much into shell, then you may fall behind in this competitive business. Thus in any case, you have to keep you marketing and sales functionality on proper track and speed.
Outsourcing
If the client is really big, and able to pay a lot, then you can hire some contract to do some part of the project, instead of dropping other clients off. But make sure that the quality of the work that the subcontractors do is top-notch.
Be Professional
Even if you have decided to drop off the other clients, do not simply leave out any running projects. This actually will create a huge negative impression. Finish whatever projects you have in hand, and then approach the big gig. Also inform the other clients in a professional manner that at that time you will not be available for any other projects.
With this we end our sixth part of the series. In the last part of the series we will discuss about the danger of sacrificing integrity. Just Sign up with our Auto-Feed Manager to deliver the next part to your Inbox automatically.
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Tags: accounting, diversification, Diversify, freelance business, freelancer, freelancers, marketing, outsourcing, sales & marketingComments
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