How to do Self-Promotion As a Freelancer?
Self promotion is basically the only way to start off a freelancing career. An effective self promotion with efficient work output can really give a strong boost to the career. This article will give some good tips on self promotion issues.
Distribute Freebies
Travel a bit where you can find a gathering of potential custome. Offer them a leaflet or some free samples of your work. Give your name card too. Check out how LiewCF got his free name card for free.
Take Assistance
Try to be in good terms with the neighboring non-competitors business owner. Try to exchange information and business cards with them, see if they are willing to advertise your product or service.
Offer a Referral Incentive Program
Offer a referral incentive to the customer in the form of a gift such as a gift certificate, discount in future work, etc. This can be really handy at times.
Arrange a Contest
Stage some kind of a contest among your customers with grand prizes. This will really excite them and will help to propel your name. Promote your contest through newspaper, flyers or radio stations.
Directory Listing
Don’t forget to list your company in all proper directory listings, both in the free ones, and if you can afford, the paid ones as well.
Use your Dress Up
Create T-Shirts, hats to display your business and company information. Wearing this will help you in advertising even if you are just walking somewhere. Just to share, we just printed a T-Shirt for AsiaPartTime
Sponsor Charity Events
By sponsoring to some charity, you will not only get a PR for your business but also in effect, will contribute to a noble cause.
Involve Yourself in Social Groups
Try to get involved in local financial and commerce related groups, and do not waste any chance of networking there. From there you will end up having more referrals.
Show up in Trade Shows
Whenever an opportunity arises about participating in a trade show, grab that, it is a great way to promote yourself in a rapid style.
Keep in Touch With Other Freelancers
Make friendship with them, so that they will remember you as a friend and can safely redirect works that they are not able to complete.
Blog Contribution
Visit different blogs and put thoughtful and intelligent comments. This way you will be able to attract people and redirect them to your blog or web site.
Service Exchange
Offer a local business some free service in exchange of advertising your posters or business cards.
By following these tips, a successful self-promotion framework can be developed and used to a greater advantage.
10 Essential Ways to Expand Your Referral Network for Your Freelance Business.
Maintaining a steady income-flow is of utmost necessity for a freelancer. And the only way to achieve this to always have clients in hand. Therefore many freelancers spent their valuable work time looking for clients here and there and some just hopes for the best. Instead of looking everywhere in a blunt way will not read any advantage.
This articles discusses few tips using which this attempt of referral business can be made a success:
Provide Quality Work
If you can furnish the client with supreme work of topmost quality, then they will be so pleased that they won’t hesitate to share their pleasant experience with you to their other friends and families, who, might be looking for a same kind of quality service. So they themselves will find you out. Without quality in product, it is nearly impossible to get referrals.
Customer Handling
The freelancers must be professional with the customer, he should communicate clearly and in a timely manner. Also it should be noted that he must take customer’s priority as his own and should be fully focused to see if the customer is having any kind of difficulty to go through the process.
Promise According to The Reality
Never over-promise to customer that is out of control or reach from your part. In this way if you later can’t meet the expectation, the client will be disappointed.
Ask for Referrals
After you satisfy the customer, ask them for anyone who is looking for the service you provide. Remind them that getting referrals is a big part of your own stability.
Business Card
It is vitally important that you have a business card clearly outlining your contact information and what kind of service you provide. And whenever you get a chance, don’t hesitate to distribute it also. In fact it shows more professionalism.
Clearly State The Services You Provide
May be you provide service in multiple areas, of which not all the clients are aware of. So, you make them informed about your other areas and they may see someone into their contact list looking for service that may fall into your areas of expertise.
Ask for Feedback
Ask for feedback after you have finished the project, questions such as how the work was, will the client will refer you or if anything in your area needs to be improved.
Thank Them
When someone sends you a referral, take the time to thank him at the earliest instance possible.
Develop a Professional Network
It is also extremely important that you develop a network with other freelancers, cause they might have clients looking for expertise in your area of knowledge, which your fellow freelancer might not have or they may find themselves busy at that time, therefore they can redirect the client to you.
Do Not Forget the Ex-Clients
When the job is done, and it is agreed that no more work of this sort is needed in near future, just don’t forget that client as they will remember you for you good service and in return if you can keep in touch with them, they will send referrals to you once they have any.
Following these tips can maximize the work result of referral business and in return can churn out great benefits to every freelance.
This post is summarized from The Freelancer’s Guide to Increasing Referral Business. Photo by GameRandy.com.



